“The response rate for direct mail is up to nine times higher than that of email.”
– Data & Marketing Association
“A surprising 95% of millennials say they love getting physical mail. About 92% of them think it’s easier to read print marketing than digital content. Furthermore, millennials respond to direct mail faster than any other age group—and over 60% of those respondents went on to make a purchase within three months.”
- Epsilon
“73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.”
– Gallup
Who We Are
KaeL Direct is an award winning direct mail production company. We serve clients in the nonprofit, b-to-c, and b-to-b verticals. We work with some of the most prestigious brands in America. These have included: MCI, Walmart, Covenant House, Verint, Capital One, The Boys and Girls Clubs, and American Diabetes Association. The fact that such a wide variety of clients from so many diverse markets rely on KaeL Direct is a testament to our industry knowledge and business expertise.
Business-to-Business Marketers
In uncertain economic times, the one action that has proven to be successful is direct mail marketing. This has been been proven no matter what the economic climate or how advanced the technology. Whether it is generating leads for a high tech concern, client development for a law firm, or fostering a relationship with a valued partner, KaeL Direct has been there with the direct mail solution for all business to business direct mail marketing needs. The roster of businesses that have utilized KaeL Direct for direct mail range from high tech outfits such as Sourcefire, Vocus and Verint to financial institutions, such as Chevy Chase Bank and the Federal Reserve Bank of Philadelphia. Odell, Simms & Lynch remarked that, “KaeL Direct has provided our agency with great service, creative solutions to production problems, and very competitive prices. You can expect terrific service and follow up on details important to meeting a deadline.” The direct mailing needs and solutions have been as varied as the client base itself of KaeL Direct. But there has been one constant in this equation: the direct mail products and services of KaeL Direct satisfying their every direct mail marketing need.
The B2B Marketer
Business-to-Consumer Marketers
Nothing is more high tech or advanced than a communications giant such as MCI. MCI turned to direct mail marketing through KaeL Direct to achieve its business to consumer objectives. More than 200 million pieces of direct mail later and the MCI “Neighborhood” program was a huge success. This program, designed, managed and mailed by KaeL Direct set the standard for business to consumer direct mail marking. This was recognized and honored with industry awards. Two years in a row, Print Solutions magazine selected KaeL Direct as the fastest growing in the direct mail marketing industry. Two years in a row of record growth, two hundred million pieces of direct mail for MCI…numbers tell the story in direct mail marketing and KaeL Direct has been exceeding expectations for its clients in business to consumer direct mail products and services since 1998.
The B2C Marketer
Non-Profit Marketers
Fundraising, by its very nature, presents unique challenges that only direct mail marketing can meet. Here, there is something greater than a product or a service being offered, there is a mission that must be met. This requires not only decades of direct mail experience, but compassion and dedication. “KaeL Direct does more than deliver quality service with competitive prices under tight deadlines. KaeL Direct is a valued partner, an extension of our mission with homeless children. Their professionalism and expertise is a great asset to our organization. Their flexibility, creativity and compassion have played a vital role in our mission for many years…we look forward to many more,” declared Covenant House. Your organization’s financial needs are special and worthy of donation. You know that. Kael Direct realizes that, too. Together we can implement a direct mail marketing strategy to not only reach your fundraising goals, but to also satisfy the mission that is so worthy or your dedication.
The Non Profit Marketer/Fundraiser
Client Testimonials
Don’t take our word for it – here’s what our clients say:
“KaeL Direct does more than deliver quality service with competitive pricing under tight deadlines. KaeL is a valued partner an extension of our mission with homeless children. Their professionalism and expertise is a great asset to our organization. Their flexibility, creativity, and compassion have played a vital role in our mission for many years … We look forward to many more …”
“KaeL Direct has been an integral partner of ours for many years. Their successful DM programs have helped us continually exceed our goals.”
“KaeL Direct has provided our agency with great service, creative solutions to production problems, and very competitive prices. You can expect terrific service and follow up on details important to meeting a deadline. We are pleased to work with them.”
“KaeL Direct has been an extremely valued partner of Vovici’s. Their creative talent and results driven DM solutions set them far apart from the competition. I would highly recommend them to anyone.”
Our Mission and Promise to You
KaeL Direct’s mission is to conceptualize, produce, manage and deliver data driven innovative multi-channel direct marketing solutions to clients in both nonprofit and commercial markets. To engage our strongest asset, our employees, in a way that maximizes their creativity, embraces their years of industry experience, and provides a fulfilling career. To provide our clients an unparalleled breadth of production channels, as well as unmatched client centric solutions. We exist to increase our market share and profitability, enabling all stakeholders to realize greater financial rewards.
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